Conference Chairs
- Dr. Isabelle Hillebrandt, Mainz University of Applied Sciences, Germany
- Dr. Joern Redler, Mainz University of Applied Sciences, Germany
- Dr. Holger J. Schmidt, International University of Monaco, Monaco
Scientific Committee
The Scientific Committee of this conference consists of the Conference Chairs plus the members of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG Committee:
Dr. Zoe Lee, Cardiff Business School, Cardiff University, Wales, UK
Dr. Joana César Machado, Universidade Católica, Porto, Portugal (SIG Chair)
Dr. Daniela Andreini, University of Bergamo, Italy
Dr. Francisco Guzman, University of North Texas, USA
Dr. Nicholas Ind, Kristiania University College, Oslo, Norway
Dr. Oriol Iglesias, ESADE, Spain
Dr. Stuart Roper, Northumbria University, Newcastle, UK