Mainz University of Applied Sciences, Germany, is pleased to host the anniversary conference of the Academy of Marketing’s Brand Identity and Corporate Reputation Special Interest Group
For two decades, the Global Brand Conference of the Academy of Marketing‘s Brand Identity and Corporate Reputation Special Interest Group has become known as one of the leading academic conferences on branding worldwide. The conference brings together leading branding scholars and experts from the world to discuss and advance the state of the art in branding research, theory, and application.
Conference Key Dates
- Submission window opens: 3 August 2026
- Deadline for submissions: 8 November 2026
- Authors will be notified about possible acceptance: Early January 2027
- Early bird registration starts: 1 March 2027
- First conference day: 12 May 2027