We are pleased to announce that the submission deadline for the 20th Global Brand Conference (GBC 2027) has been extended by 10 days! More time to explore the tensions that shape the future of brand management. We look forward to receiving your extended abstracts.
The Call for Papers is now available.
Please visit the Call for Papers section of this page to download and share the document.
The Global Brand Conference is an international academic conference focusing on brand management, brand identity and corporate reputation.
Mainz, the ancient town, is a place that loves to meet you, and you are going to love it.
We are delighted and honoured to be hosting the anniversary edition of the Global Brand Conference in Mainz, Germany.
